Meyer Intelligence Request briefing

Intelligence requirements should describe the decision, not the topic.

An intelligence requirement gives analysts a testable question. It names the decision, the entities that matter, the evidence that would change confidence, and the timing window for action.

The practical read.

Meyer Intelligence explains how leaders can define intelligence requirements around a decision, entity set, indicator, source category, threshold, and briefing cadence.

Short answer

An intelligence requirement gives analysts a testable question. It names the decision, the entities that matter, the evidence that would change confidence, and the timing window for action.

Start with the decision owner

The first question is who needs to decide and what choice is open. A requirement for a chief strategy officer will differ from a requirement for procurement, legal, security, or corporate development. The role determines what evidence matters.

Name the evidence that would change the answer

Good requirements define observable movement: hiring patterns, filings, pricing changes, route disruption, ownership changes, enforcement activity, partner behavior, or media acceleration. The work should not depend on one source category.

Set a threshold before the watch begins

A threshold tells the analyst when the evidence deserves review. It can be a confirmed event, two independent signals, a source-confidence change, or a timing window that creates exposure for the decision owner.

Questions leaders ask before they engage MI.

How does this topic connect to executive intelligence work?

It shows how MI turns a leadership question into watch requirements, source review, analyst judgment, and a briefing leaders can use.

Does MI publish client samples?

No. Public examples explain the method and use mock or redacted language. Client identities, source packets, and briefing artifacts remain confidential unless written approval is given.

When should this become a briefing request?

Send a briefing request when the topic affects a live decision, timing pressure, counterparty question, supplier exposure, market move, regulatory issue, capital signal, or reputation risk.

Send the decision context. We will come prepared.

Share the decision, timing pressure, and outside activity. We will review the context before responding and come prepared with the first evidence questions.

Request briefing